About:

The Company

Ulrika Sandström is a Swedish fashion label based in Stockholm, with the aim to create wearable women’s wear with a unique feeling and a strong and individual look.

The label is associated with quality design that communicates intelligence and creativity.  The creations are romantic and playful but never too sweet. The look can be described as a clash between the smart and the casual, breathing lightness and femininity with an attitude.

Ulrika Sandström was recently selected one of five finalists for the Mercedes Benz Young Fashion Industry Award in Stockholm and in March 2010 the label will be showing in Tokyo as a part of the
EU Gateway Japan Fashion Design Business Mission.

Ulrika Sandström is currently represented in Sweden, Denmark, Austria, Germany, Australia, USA and Hong Kong.  

The Designer

Ulrika Sandström is educated at Tillskärarakademien and Beckman’s School of Design in Stockholm, where she graduated with a BA in fashion design in 2002.

After graduating, she worked with British designer Russell Sage in London, then as a freelance designer and stylist before forming her own label in 2003. Her debut collection “Francoise”, inspired by French musician Francoise Hardy, was presented during Stockholm Fashion Week 2003.

The designer’s love of music is always present within her work, and each collection is proof of the close connection she feels with music and how it is related to her own creativity. Ulrika Sandström is also singer of the band Swiss Boarding School, releasing their debut album in 2007.

Ulrika Sandström aims for the idea behind each collection to shine through and add emotional value to the garments. Her conviction is that fashion should be not only visually beautiful but also intelligent.